Advertising Red Books		This online reference provides information on both advertising agencies and companies that spend at least $200,000 on advertising campaigns. Advertising agencies include advertising agencies, house agencies, media buying services, sales promotion agencies, and public relations firms. Entries on these offer information on specializations, billings, media types, key personnel, and major accounts held. Information on advertisers may include the company's total advertising expenditures, expenditures by media type, types of media used, whether they distribute nationally or internationally, brands, advertising agencies used, a list of competitors, and names of key company personnel. Offers ability to search by multiple criteria such as geography, sales, brand name, SIC or NAICS, advertising expenditures, type of media used, agency type, agency specializations, and agency clients. Access from off campus with My.Emich login Our license is for only one user at a time Please click "Sign Off" link when finished.
Advertising Age Datacenter		A large number of free information sources are available at the Ad Age site, including profiles of ad firms, rankings of ad agencies, and numerous advertising industry statistics. The site also links to many special reports on topics such as the Hispanic market, global marketing, brands, advertising media, interactive marketing, and search marketing. Many free reports in PDF form. Some reports require subscription.
Advertising Age via ABI/Inform		Advertising Age publishes articles on all aspects of the advertising industry, including rankings of advertising expenditures. Tip: To find ad expenditure rankings use Search Within Publication to search for: advertising expenditures and rankings
Advertising To Sales Ratios by Industry Sector Schonfeld & Associates		Brief yearly chart gives ad statistics for industries (very broadly defined). Includes ad to sales ratio, ad growth, and sales growth.
Agency Compile		A searchable directory of marketing communications agency profiles, which sometimes include samples of creative work. This web directory includes advertising, public relations, direct marketing, interactive, design, sales promotion, yellow pages, recruitment and media buying agencies. "You can find specific agencies by name, clients or personnel, or, select the advanced search option that includes variables such as location, gross revenue and industry experience." Free, but registration required.
Brandweek via ABI/Inform		Brandweek ranks the top 2000 brands by advertising expenditures in a June issue each year, such as the June 16 2008 issue. Use the "Search Within Publication" tab to search for topics in Brandweek. The following subject terms can be useful: Ratings & rankings, Statistical data, or Advertising expenditures. Access from off campus with My.Emich login
Sponsorship.com by IEG		This site provides information on sponsorship such as news of recent sponsorship deals, lists of events and organizations seeking sponsors, a job bank, a lexicon of sponsorship related terms, surveys and statistics on sponsorship (including list of top spending sponsors). The most useful tool on the site is being able to search company names and retrieve news stories on sponsorship activities. You must register on site to access some content (requires cookie and you may get email). Some content available only with subscription.
TNS Media Intelligence		EMU doesn't have a subscription to the fee-based parts of this Web site, but there is useful free information. Latest News gives information, forecasts, and statistics on advertising. News & Resources includes commercials that can be viewed online and reports on the advertising industry. TNS statistics are also often quoted in business periodicals, such as Advertising Age or Brandweek.

SRDS		The advertising industry relies on Standard Rate and Data Service (SRDS) for details on advertising outlets. There are different SRDS sources for various forms of print and broadcast media, as well as for sources of direct marketing lists. Because of high cost, the library subscribes to up-to-date online versions of three of the SRDS titles: Business Publication Advertising Source business classification list - video tutorial Consumer Magazine Advertising Source consumer classification list - video tutorial Newspaper Advertising Source. User Guide (PDF) SRDS publications are more complicated to use then most library sources. The video tutorials, classification lists, or guide for each source may help. Also, this Glossary of Media Terms may help in understanding the entries. Old paper copies of other SRDS titles are available at the library (see below). Access from off campus with My.Emich login Additional titles available in paper at the library: SRDS Business Publication Advertising Source (1998 -- online is current) Reserve Reference HF5905 .S71 SRDS Community Publication Advertising Source (1997) Reserve Reference HF 5905 .C65 SRDS Consumer Magazine Advertising Source (2001- online is current) Reserve Reference HF5905 .S72 SRDS Direct Marketing List Source (1999) Reserve Reference HF 5861 .D54 SRDS Hispanic Media & Market Source (1999) Reserve Reference P94.5.H58 H57 SRDS Newspaper Advertising Source (2001 - online is current) Reserve Reference HF5905 .S73 SRDS Radio Advertising Source (1997) Reserve Reference HF5905 .S74 SRDS TV & Cable Source (1997) Reserve Reference HF5905 .S745
Arbitron		The Arbitron site offers many free studies of media audiences for radio, cable TV, internet, and online radio. These include studies of multi-cultural audiences. There are also studies on "out-of-home" media such as cinema advertising, outdoor advertising, airport advertising, and "in-car" media. The site also offers profiles of radio stations, ratings of stations, and rankings of radio markets. Although some parts of the site can only be accessed by Arbitron clients, there are many free reports.
Audit Bureau of Circulations Reader Profiles		Some free Reader Profile reports are listed by state. These provide statistics on readers of specific newspapers including number of readers, reach, average frequency, gross rating points (GRP), a map of the circulation area, and a detailed reader demographic analysis. Go to ABC's eCirc to "sort and search summarized circulation data by Publication Title, State/Province, U.S. SRDS or Canadian CARD classifications." Profiles are in PDF. Other parts of the site may require a subscription.
Broadcasting & Cable Yearbook		This directory provides information and marketplace statistics on television stations, cable systems, and radio stations. Also included are listings of related services such as satellite services, programming services, tech services, professional services, associations, and government agencies. Ask at Circulation desk for Reserve Reference HE 8689 .B77
Editor & Publisher Market Guide		This reference book offers many types of marketing information, including surveys of U.S. and Canadian Daily Newspaper Markets. The surveys include demographic and other information, including information on banks, passenger autos, principal industries, shopping centers and retail outlets, military installations, colleges, newspapers, and more. Reference HF5905 .E38 Note: Often available at local public libraries
Editor and Publisher International Year Book		Publication entries include circulation and ad rates. Includes directories for U.S. and Canadian daily newspapers by state or province and city; for foreign newspapers by country and city; for community weeklies; for shopper publications; and for specialty publications. Also, directories for newspaper groups, news services, newspaper industry professionals, and for other organizations/services related to the newspaper industry. Reference Z 6941 .E3x (Published in 3 parts)
ListFinder Direct magazine		Search by keyword to find descriptions of lists for sale. Can include postal, email, and telemarketing lists, as well as package inserts and and statement stuffers.
MRI+(Mediamark Research Inc.)		"MRI+ is a library of key magazine planning data resources providing an information link between the planner and publisher." Information on magazines includes ad costs, circulation figures, descriptions of the magazine, audience demographics, ad deadlines, etc. Interactive features of the site allow you to specify ad size, dates, etc. and then receive a total cost. Consumer or trade magazines can be searched for by title or by other criteria such as subject classification, circulation or audience, publisher, and more. Site also offers interesting demographic statistics on cable channel viewers or internet/online service users, as well as advertising expenditure statistics. Requires free account registration with valid email.
NewsLink		This site is handy for finding links to media web sites, especially for newspapers, radio, and TV. You can find links by state to major newpapers, radio stations, and TV stations. Also, links to newspaper sites by country and some links to magazine sites.
Nielsen Media Research		"Nielsen Media Research tracks the television and media-viewing habits of homes across the country." The site offers weekly rankings of the top ten broadcast TV shows, cable TV shows, and syndicated TV programs, as well as the top 10 shows among African Americans and Hispanics. Most of the site is devoted to describing the many reports and services available to clients. Students may find the glossary of media terms/acronyms and the info on stats/calculations used by Nielsen's useful in understanding media reports of Nielsen ratings. The library has some older sample Nielsen reports. Selected Nielsen statistics are shared with the media and can be found by searching for articles in Business Periodicals or Newspapers.
Morgan Stanley Technology Research		These reports and presentations focus on trends in internet advertising and the internet in general. Reports in PDF.
Nielsen Media Research's Ethnic Television Audience Measurement		This Web site does provide some free statistics on African-american and Hispanic-american TV audiences.
Nielsen NetRatings		Nielsen NetRatings sells "Internet and digital media measurement and analysis," including online advertising research, internet market research, and internet audience measurement. Some free information is available in the "Resources" section which offers web usage data for a number of countries and some other global stats and rankings, such as "top site genres," "web pages per person per month" or "time spent during a surfing session." Additional free information may be found in the "Press" section of the web site. Only small amount of information is free at the site.